In the age of e-commerce, retail has undergone many significant changes in recent years. Retailers and food-centric brands have no choice but to reinvent themselves, learning to craft a whole new way of making the in-store experience worthwhile.
To encourage product discovery and stoke people’s interest in your offering, it’s imperative to bring their visibility and allure into play. Here are a few tips:
Get to know the stores that are stocking your product, and visit them often so you can get an idea of how customers make their way through the aisles. These observations will help you learn how to use your space to its full potential and implement new and innovative ideas.
Depending on the type of product, have your display placed in a strategic location to maximize visibility. Whether it’s at the end of an aisle or near the cash, test out different locations to figure out which one will yield the most sales. Some products are best off when placed next to another item, like yogurt and granola. In these situations, displays that are integrated into the aisle can make a big difference for your sales.
With the help of the retailer, test different presentation layouts to measure their individual effects on the in-store consumer experience. Before making any changes, take note of the customer traffic and sales data to conduct a proper analysis as you go.